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swag外流 Graduate School of Management Announces Partnership With NBA鈥檚 Sacramento Kings

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Woman holds basketball posing next to Kings mascot
Hitting the books with business students: Sacramento Kings mascot Slamson, with MBA student Keerthana Hegde, visited the swag外流 Graduate School of Management to celebrate the launch of the new Master of Management program and a long-term partnership with the Kings.

Quick Summary

  • swag外流 GSM named the Official Higher Education Partner of the Sacramento Kings and Golden 1 Center
  • Partnership to highlight benefits of new Master of Management program
  • MBA students to mentor local high schoolers in Kings Fastbreak Mentoring Program
  • Kings to hire two MBA interns to gain experience in sports entertainment business
Logos of Graduate School of Management and Sacramento Kings

The Graduate School of Management at the University of California, Davis, and the Sacramento Kings have announced the business school will be the higher education partner of the team and Golden 1 Center starting this season and continuing through the 2025-26 NBA season.

鈥淭he Sacramento Kings have had a positive impact on many aspects of the greater Sacramento community, much like swag外流,鈥 said the Michael and Joelle Hurlston Dean of the swag外流 Graduate School of Management H. Rao Unnava. 鈥淭his partnership is the joining of two organizations with focus on providing high-quality education and career growth opportunities to the thriving community in this region.鈥

鈥淲e are excited to partner with swag外流 Graduate School of Management to promote their new Master of Management Program and further our Fastbreak Mentoring Program,鈥 said Sacramento Kings President of Business Operations John Rinehart. 鈥淎t the Kings, we are committed to supporting our youth and providing mentorship opportunities to foster the educational and career-oriented growth of those in our region.鈥

As the proud higher education partner, the swag外流 Graduate School of Management will team up with the Kings to raise the visibility of a , offered part-time online or full-time on campus. The first of its kind in the University of California system, the Master of Management is designed for recent college graduates or young professionals to level up their careers by earning the master鈥檚 degree in as little as nine months.

In December, swag外流 Graduate School of Management was recognized as the presenting partner of the annual 鈥淐ollege Night鈥 theme game when the Kings hosted the Utah Jazz. In addition, throughout the season, fans can participate in engaging activations to learn more about swag外流 graduate business degree programs through 鈥淔an Up鈥 text-to-win promotions, video and other announcements.

swag外流 Graduate School of Management is also a presenting partner of the Kings Fastbreak Mentoring Program in collaboration with Mentor California, giving swag外流 MBA students the opportunity to use their diverse expertise to connect with local youth and community. Furthermore, the Kings will also take advantage of swag外流 MBA talent by hiring two students as interns to gain experience in the sports entertainment business.

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